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marbling, texture, and color and they can make a tremendous difference in taste and tenderness, which is why we hand-select our beef to make sure each item is the best of the best. Once we approve the meats, we age them to perfection on-site in technologically advanced coolers, maintaining a meticulous balance of temperature, humidity, and air circulation to ensure that every bite delivers the optimum in flavor and tenderness.
Finally, each steak, roast, and chop is hand-cut by our own master cutters in a state-of-the-art facility that goes beyond government requirements for food safety and, in our opinion, far exceeds the practices of other catalogs and meat shops. It's only after every cut has gone though our own ten-step approval process that it is shipped to you.
Many of the other national companies selling beef directly to consumers give their products fancy names and meaningless, often confusing ratings. Don't be misled. It's not USDA Prime (America's best beef) unless it's labeled USDA Prime. And it's not Personal Chef Foods' quality unless it bears our name. We believe that you deserve nothing less.
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